Finding a job can feel challenging, especially when there are many applicants for the same role. A well written cover letter helps you stand out by showing employers why you are interested in the role and how your skills match what they need.
The best cover letters are tailored to each job, clearly explain your value and encourage the employer to read your CV. Even if a cover letter is optional, submitting one can give you an advantage over other candidates.
To write a cover letter that gets noticed, personalise it for every job, explain why you want the role, match your experience to the employer’s requirements, provide examples of your achievements and finish with a confident call to action. Keep it to one page and always proofread before sending.
A cover letter introduces you before the employer reads your CV.
It helps employers understand:
Many employers receive hundreds of applications. A thoughtful cover letter demonstrates genuine interest and professionalism.
A strong cover letter contains:
| Section | Purpose |
|---|---|
| Your details | Contact information |
| Employer details | Shows the letter is personalised |
| Opening paragraph | Explain which job you are applying for |
| Main section | Demonstrate why you are suitable |
| Closing paragraph | Invite further contact |
| Professional sign off | Leave a positive impression |
Before writing anything, spend a few minutes researching the organisation.
Look at:
Employers quickly recognise generic cover letters.
Mentioning something specific about the organisation immediately makes your application stronger.
Read the job advert carefully, use the employer’s name where possible and explain why you want to work for that organisation rather than sending the same letter to every employer.
Whenever possible, address your letter to the hiring manager.
Examples include:
Avoid outdated greetings such as:
A personalised greeting feels much more professional.
Your first paragraph should immediately explain:
Example:
I am writing to apply for the Customer Service Adviser position advertised on your website. I am excited by the opportunity to join your team because I enjoy helping customers and providing excellent service.
Keep it concise.
This is the most important section.
Instead of listing skills, explain how you have used them.
For example:
Instead of:
“I have good communication skills.”
Write:
“I regularly dealt with customer enquiries, resolved complaints and consistently received positive feedback for my friendly and professional approach.”
Use real examples whenever possible.
Strong evidence includes:
Show what you have done rather than simply telling employers what you can do.
Employers like applicants who genuinely want to work for them.
Explain:
Avoid focusing only on what you hope to gain.
Show enthusiasm for contributing to the employer’s success.
End confidently.
Example:
Thank you for considering my application. I would welcome the opportunity to discuss how my experience and enthusiasm could benefit your team. I look forward to hearing from you.
Simple.
Professional.
Confident.
Most UK cover letters should fit on one page.
Aim for around:
Recruiters often spend less than a minute reading an application.
Keep every sentence relevant.
This structure works well across most industries.
Many applications fail because of simple errors.
Avoid:
The biggest mistake is sending a generic cover letter that could be sent to any employer. Recruiters want to see that you understand the role and have tailored your application.
Many employers now use Applicant Tracking Systems, often called ATS.
These systems scan applications before a recruiter reads them.
To improve your chances:
Remember that your application must appeal to both software and people.
Before sending your application, check:
☐ Employer name is correct
☐ Job title is correct
☐ Personalised introduction
☐ Relevant examples included
☐ Spelling checked
☐ Grammar checked
☐ One page only
☐ Contact details included
☐ Professional closing
☐ CV attached
Focus on:
Highlight:
Explain:
Emphasise:
Confidence is often more important than having recent employment.
Highlight:
Age should never stop you applying for suitable roles.
Focus on your strengths and experience.
If adjustments are needed during recruitment, you can request reasonable adjustments from the employer.
You may also receive practical support through Access to Work, which can help fund workplace adjustments, specialist equipment, travel support or job coaching where eligible.
If you receive Universal Credit, you may be entitled to free employment support.
Your Work Coach can help with:
Many Jobcentres also run local workshops and employer events.
Take advantage of these free services.
The National Careers Service offers free support including:
This service is available to adults across England.
Depending on your circumstances, you may be able to access:
| Programme | Support Available |
|---|---|
| Jobcentre Plus | Job search support |
| Universal Credit Work Coach | Personal employment advice |
| Access to Work | Workplace adjustments |
| Sector based work academy programmes | Training and work experience |
| Skills Bootcamps | Industry specific training |
| Apprenticeships | Earn while you learn |
Several organisations offer free employment advice.
These include:
Many provide specialist support for disabled people, young people or career changers.
Helpful websites include:
Bookmark useful websites and check for new vacancies regularly.
Job searching can take time.
Rejection does not mean you lack ability.
Stay positive by:
Every application improves your experience.
Your cover letter often shapes interview questions.
Be prepared to discuss:
Consistency between your cover letter and interview builds credibility.
If you receive a job offer:
Remember that salary is only one part of the overall package.
Focus on transferable skills, education, volunteering, hobbies and your willingness to learn.
No. Tailoring each cover letter gives you a much better chance of success.
One page is usually enough.
No. Expand on your experience instead of repeating it.
Only if it is directly relevant. Employers are usually interested in your skills and suitability.
Only if they demonstrate useful skills or relate to the role.
Yes. Many employers use them to shortlist candidates and assess motivation.
Briefly if appropriate. Focus on what you learned during that period.
Jobcentre Plus, the National Careers Service and many local charities provide free support.
Submit it as early as possible before the closing date.
Writing a cover letter that gets noticed is not about using complicated language. It is about clearly showing why you are the right person for the role.
A personalised, well structured and carefully proofread cover letter demonstrates professionalism, enthusiasm and confidence. Combined with a strong CV, it can significantly improve your chances of securing interviews.
If you are currently looking for work, remember that support is available. Whether you receive Universal Credit, are returning to work after a break, changing careers or applying for your first job, there are many organisations ready to help you succeed.
Visit the Work & Job Support section on Benefits Advice UK for more practical guides on CV writing, interview preparation, finding vacancies and building your confidence. Bookmark the website so you always have trusted employment advice whenever you need it.
Information on this site is based on official UK guidance.
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